Erzwan.com
Get Almost Everything for FREE

User Login / User Registration

Login 

Password 

Home wordpress Blog » Google Earnings Report - Good News for AdSense Publishers?
 
 
GOOGLE EARNINGS REPORT - GOOD NEWS FOR ADSENSE PUBLISHERS?

Google doesn't divulge a commission of promotion income which it shares with AdSense publishers though we can collect a little clues from their quarterly earnings data.

There have been 3 sections in a quarterly reports which have been engaging from a viewpoint of AdSense publishers similar to we as well as me.

1. Google Network Revenues - This is sum promotion income generated by AdSense module upon sites which aren't owned by Google (like blogs, NYT, etc.).

2. Traffic Acquisition Costs - This is essentially a volume which Google distributes between AdSense publishers.

3. Paid Clicks - While Google will not share a expect commission of ad clicks upon their network, this mainstay will assistance we figure out if a series of clicks per sense have been augmenting or streamer south. More clicks meant some-more income both for publishers as well as Google.

Now let's review this gain interpretation for Q1 2008, Q2 2008 as well as Q3 2008:

  Q1 2008 Q2 2008 Q3 2008
1. Total Revenue warranted by Google from AdSense $ 1.69 billion $ 1.66 billion $ 1.68 billion
2. AdSense Revenue which Google common with publishers $ 1.49 billion $ 1.47 billion $ 1.50 billion
3. Percentage of income share 88.16 % 88.55% 89.29%
4. Paid Clicks n*1.04% n*1.03% n*1.07%

So what does this meant for AdSense publishers. While we am no expert, these numbers obviously say:

1. More people have been clicking upon Google Ads as is clear from a expansion in %age of ad clicks (see #4).

2. The volume of promotion income generated from AdSense publishing house sites has some-more or reduction stayed a same via a year (see #1) though Google is distributing a somewhat incomparable share of a cake between AdSense publishers (see #3).

Leave a comment